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11
2025
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04
Heke Group's 2025 Spring Tea Party and High-Quality Development Oath-Taking Ceremony, "Building Enterprises with Ingenuity and Forging Gold with High Quality", Concludes Successfully
Author:
He Kou Wei Group
On March 7th, He Kou Wei Group's 2025 Spring Festival gathering was successfully held at the Shekou Cultural and Arts Center. More than 200 He Kou Wei employees from across the country, along with the Mai Yang Yuan team, gathered together, fondly looking back on the struggles of 2024 and setting forth vows to reach new heights at the new starting point of 2025.
This year's Spring Festival gathering theme was: "Craftsmanship Builds the Enterprise, New Quality Forges Gold." This signifies that He Kou Wei, throughout its 30 years, has always upheld the values of "Love Enriches Food, True Love, True Quality," carefully crafting each product and using the spirit of craftsmanship to move consumers, thereby establishing a solid foundation for the company's development. In the future, we will adopt the concept of high-quality development to enhance the enterprise's new quality productivity, achieve sustainable development, and create greater value for the public.
Everyone stood up and shouted the core concept of He Kou Wei: Love Enriches Food, True Love, True Quality
Hosts: Wang Mei (left), Zhong Haifeng (right), Marketing Center 
Pi Jin Chang, Managing Director of He Kou Wei Group, delivered a speech at the conference. 
Peng Tieqiang, Deputy General Manager, presented awards to the "Advanced Managers". 
Pi Jin Chang, General Manager, presented awards to the "Excellent Managers". 
The Chairman personally presented an award to Director Wang Weiduan. 
Foshan Office of the Marketing Center won the Advanced Team Award. 
Shenzhen R&D Department of the R&D Center won the Excellent Team Award. 
Liu Yi Mei, New Retail Manager, delivered an acceptance speech for the "Sales Star Award". 
Liu Xing, Manager of the Foshan Office, delivered an acceptance speech for the "Excellent Manager Award". 
Director Wang Weiduan delivered an acceptance speech for the "Outstanding Contribution Award".
At this awards ceremony, several other awards were presented, including the "Advanced Worker Award," "Excellent Employee Award," "Sales Star Award," "Service Star Award," "Newcomer Award," and "Excellent Salesperson Award." Also, according to the company's incentive system, the list of 2024 annual stock dividend recipients and the list of those newly qualified for virtual stock dividends in 2025 were announced. 
Group photo of 2024 stock increase recipients. 
Group photo of personnel eligible for 2025 dividend incentives.
A new segment was added to the 2025 Spring Festival gathering—the Sun Xiaoli Education Fund distribution ceremony. Established in 2018, the fund has been operating for 7 years, benefiting more than 30 He Kou Wei children. A total of 351,000 yuan in higher education scholarships and 96,000 yuan in special needs scholarships have been distributed, totaling 447,000 yuan.
Chairwoman Sun Xiaoli presented certificates to the parents of the students who received funding.
Chen Hui, manager of the Group's Human Resources Center, whose son Chen Qiyu received a 2024 newly awarded higher education scholarship, recorded a video to express his gratitude to Chairwoman Sun Xiaoli, as he could not attend in person.
To better meet the new tasks and challenges of 2025, this year's Spring Festival gathering included a "High-Quality Development Oath-Taking Ceremony." Heads of various centers and departments led their team representatives onto the stage to take oaths, expressing their determination to achieve the year's work goals with powerful and resolute vows. 
Sun Dong, founder of the He Kou Wei brand and chairwoman of He Kou Wei Group, delivered a closing speech at the gala. She fully affirmed the outstanding achievements of all He Kou Wei employees in the face of the severe market conditions in 2024 and put forward new requirements for the group's work in 2025: "Craftsmanship Builds the Enterprise, New Quality Forges Gold."
Chairwoman Sun Xiaoli publicly launched a new brand in the health food industry—Mai Yang Yuan. She joyfully shared the latest progress of the project, announcing that this project will take the He Kou Wei brand to new heights!
The Chairwoman and senior management of He Kou Wei Group offered a toast to celebrate the gala.
The Chairwoman and senior management of He Kou Wei Group personally toasted each table of employees, expressing sincere gratitude for everyone's hard work. She hoped that everyone would continue to carry forward the spirit of unity, struggle, and innovation to create a brighter future for He Kou Wei.
The event entered the exciting lottery session, pushing the atmosphere to another high. Many rounds of generous prizes were drawn as planned. Chairwoman Sun Xiaoli added a surprise prize of 5,000 yuan, and Director Zheng Mingshui added 10 lucky prizes of 1,000 yuan each. The atmosphere became even more enthusiastic with each prize announcement. 
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