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11
2025
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04
Innovation leads the new food era. He Kou Wei shines at the Whole Food Exhibition & China Cold Chain Exhibition
Author:
He Kou Wei Group
From February 23rd to 25th, Shenzhen Hekewei Food Co., Ltd. showcased its products at the 24th Global High-End Food Exhibition and China Cold Chain Food Exhibition (China Ice and Snow Expo). This opening event of the food industry brought together over 2800 excellent food companies from more than 30 countries and regions worldwide, including the United States, Germany, and Sweden, attracting 170,000 professional visitors. Hekewei, as one of the most influential enterprises in the frozen rice and noodle food industry in South China, attracted significant attention at the exhibition, becoming a focal point for numerous businesses. 
I. Creative Noodles and Dumplings Make a Strong Impact; Diversified Products Reshape Food Trends
II. Innovation Drives Visitor Traffic; Multi-Dimensional Channels Expand Business Opportunities
Thanks to the company's continuous product innovation and exceptional quality, Hekewei's booth was bustling with visitors during the exhibition. The company received over 100 buyers from various channels, including restaurant chains, agricultural and sideline wholesale, directly-operated supermarkets, community group buying, and live e-commerce. Through in-depth product demonstrations and precise needs matching, successful cooperation agreements were reached with dozens of clients.
III. Visual and Taste Double Impact; Star Products Become Exhibition Traffic Draw
The exhibition booth featured a "product display area" and a "tasting area." In addition to the new products mentioned above, several star products were displayed and offered for tasting, including the delicious soup-filled meat buns, fresh shrimp Cantonese wontons, and juicy crispy sausage buns, receiving unanimous praise from visitors, who took many photos.
In the future, Hekewei will continue to keep pace with the times, act as an industry leader, seize industry opportunities, adhere to a customer-first philosophy, and provide customers and consumers with more, faster, more delicious, and healthier food, promoting innovative and vigorous development in the industry.
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